How important is web design for e-commerce? Well, 75-85% of respondents of a survey admitted that they have made judgments and formed impressions about a business by their website’s designs. If you want to grow in the online marketplace you need to focus on developing a perfect website for your business. A successful e-commerce website will help you get more customers and leads. A Web Design Company can help you create an effective website to present your brand and service. We have listed some reasons why web design is important for your e-commerce business and how you can benefit from this to generate sales and succeed.
The first impression is important
The first impression decides if your visitor is going to stay or click away. You need to make the web design easily accessible to anyone. Of course, it should be pleasing in all viewer’s perspectives. They will judge your business with the design of your webpage. Forming positive impressions in the minds of your customer is necessary for your company.
If the webpage you have is mediocre and dull, or it is outdated you need to consider upgrading it soon. Otherwise, you risk creating negative impressions of both your company and business. Not addressing this issue will result in losing out important leads to your audience. Because they’ll prefer the page which is more appealing than yours. So, web design has a big importance of e-commerce business.
So it is to be noted that the outlook of a webpage truly matters if you want to grow the business even more. It resolves them to click away or to stay on the site. The choice is yours to make.
Be sure The Website is Responsive and User Friendly
Most people are browsing websites on mobile usually. One of the top complaints from users is that the websites they visit are not user friendly. If you want to keep all these customers and leads in your business you should focus on making your website responsive. In addition, responsive design improves user experience leading to more revenue.
It’s important to keep your website user friendly. Make sure your customer can easily find what they are searching for. Some simple sections like FAQs, contact info, CTAs that show where customers can go. Reducing your website load speed helps you increase more traffic. So, people hate a website that loads too much. You can easily check on Google page speed insights that help you to see how much load speed your website has and how you can make improvements. Your SEO rank is determined by how user-friendly your website is.