Overlooking the importance of good web design is a mistake that many businesses make, but if you think that small imperfections don’t matter, you could be in for a nasty surprise. To prove just how vital a well-designed website can be in the 21st century, here are a few thought-provoking web design statistics to take seriously into account and the reasons that they are so impactful.
Why You Should Take Web Design Statistics Seriously?
Page load speed must be optimal
By now most people know that the longer it takes for a website to load, the less satisfying the experience of using it will be. Although there is no hard rule for this, Google’s John Mueller has confirms that a target load speed of fewer than 3 seconds should be a target, with 2 seconds or less being better still.
Meanwhile, a site that is poorly designed and thus sluggish in terms of performance will suffer from a higher bounce rate than one which is lean, mean, and well optimized to load quickly. One 2019 study found that sites still take an average of around 10 seconds to load on desktop devices, while on mobile this figure rises to almost 30 seconds, meaning that there is serious room for improvement in many cases. As a result, you should take the web design statistics seriously.
Ugly layouts stifle engagement
The layout of your site should be carefully orchestrated to catch the attention of visitors and keep them on board for as long as possible, but more than a third of people will be disinclined to engage if the way you present your content is cluttered, clunky, outdated or generally rough around the edges.
While web design trends change regularly, you need to make usability a core tenet of your layout; in short, avoid jumping on short-lived bandwagons and instead keep things simple where possible. So, you should take the web design statistics seriously.
With the help of an experienced agency like Parachute Web Design (Toronto), businesses can invest in making improvements to their sites so that user-friendly design and performance are into every element.
Once again looking at bounce rates can help you to see whether. Not you are dealing with a layout-related engagement problem. This also means you need to focus on more than just making your landing pages look good. Moreover, ensure that if visitors head to other parts of your site. They are just as pleased with what they find there in terms of aesthetical impact and general user-friendliness.